Should You Start a Blog or a Youtube Channel in 2023?

Pros and cons of either venture

Jack Krier
5 min readMar 30


Photo by Artem Beliaikin on Unsplash

Everything is video.

You might have heard that statement before.

For years, people have been dismissing blogs as being “dead,” “outdated,” or “obsolete.”

Nobody reads blogs anymore. The attention span has shrunk to minimal levels. People only consume reels and shorts these days.

If you go further down that rabbit hole, no content — except for 30-second reels, would work right now.

And yet, thousands of Youtubers and bloggers keep making a living with good old long-form content.

But what type of long-form content?

In other words, should newbie content creators start a blog or head straight to Youtube and make videos?

Here are some crucial elements to consider when deciding whether to start a blog or Youtube channel.

Time investment

I have been blogging for over four years and making Youtube videos for about ten months.

Here are some figures: it takes me about 2–3 hours to write a 1000-word blog post, including formatting, finding pictures, and adding links.

Producing a high-quality 20-minute Youtube video takes me about 2.5 days — one day of filming and 1.5 days of editing. I make travel videos, so I cannot just sit in my office and talk in front of a camera.

The simple truth is that you can create a lot more content in a shorter amount of time as a blogger. And both Youtube and blogging require quantity to become profitable.

As a comparison, you can easily write 100 blog posts in a year. If your posts are well-optimized and SEO-friendly, you’ll undoubtedly make some money through ad revenue and affiliates.

With Youtube, you first need to get monetized (4,000 hours of watch time and 1,000 subscribers). It took me four months and 20 videos to get there, but that’s not the case for everyone. Many Youtubers make 50–100 videos before getting monetized.

When I look at my first year on Youtube versus my first year of blogging, I can unequivocally say that blogging provides a…



Jack Krier

Writer. Photographer. Nomad. I write about entrepreneurship, remote work, and personal growth | All of my links: